Xpressdocs Acquires Amazing Mail, Expands Direct Mail API Capabilities PRNewswireJune 12, 2019, 6:42 pmJune 12, 2019 Xpressdocs Partners, Ltd, a Texas based provider of tech-enabled direct marketing and brand management solutions announced the acquisition of Amazingmail, an Arizona based provider of direct mail solutions.This acquisition, under which Amazingmail will operate as a 100% owned subsidiary of Xpressdocs, brings together two industry leaders specializing in high quality product offerings and cutting-edge marketing solutions. The complementary nature of the companies’ service offerings creates numerous opportunities for mutual business growth and an expansion of direct mail API capabilities for Xpressdocs.Marketing Technology News: Crimson Agility Receives Two Nominations from Magento“We are very excited to be joining forces with Amazingmail. When you look at their portfolio of great products and how their focus on innovative technology and marketing automation has led to them creating a world class experience for their customers, it just made them an ideal fit for Xpressdocs,” said Jim Wright, Chief Executive Officer of Xpressdocs.Danielle Stiehl, President and Chief Executive Officer of Amazingmail, also commented, “This acquisition provides Amazingmail with the opportunity to offer an expanded set of products, services, and support to our customers by leveraging Xpressdocs’ expertise in enterprise marketing solutions. We look forward to the future and what we can produce as members of the Xpressdocs’ family.”Marketing Technology News: DAA Announces Enforcement Deadline for ‘Political Ad’ Guidelines and Transparency IconAmazingmail will continue to operate in Phoenix, AZ under the Amazingmail brand with the current management team remaining in place and continuing to run daily operations.Xpressdocs is a Falcata Capital portfolio company. Woodbridge International served as exclusive financial advisor to Amazingmail.Marketing Technology News: SentinelOne Announces $120 Million Series D Amazing MailDirect Mail APIdirect marketingNewsXpressdocs Previous ArticleAppSheet Expands Management Team, Adds Veteran Tableau ExecsNext ArticleCopper Partners with DocuSign to Enable Small Businesses to Accelerate Business Decisions
Cleo’s Latest Release Helps Organizations Optimize the Order-To-Cash Process to Drive Increased Value Across Their External and Internal Ecosystems for Unified Commerce and Trading Partner TransactionsCleo, the global category leader in ecosystem integration software, announced general availability of the latest Cleo Integration Cloud platform release, which strategically builds out e-commerce innovations to further optimize critical order-to-cash, procure-to-pay, and other supply chain processes driving the modern enterprise.@CleoNeverStops announces enhanced #ecommerce integration capabilities in Spring Release to deliver seamless #ecosystem experiences #ecosystemintegrationCleo’s latest release focuses on driving seamless experiences for internal user personas and external trading partners when delivering end-to-end transactions. To differentiate their brands and stay competitive, businesses must deliver reliable, accurate, and timely data for all process stakeholders – inside and outside the company – and the latest Cleo Integration Cloud enhancements support that journey. New capabilities bring additional visibility through real-time operational insights and “smart” integration functionality to help businesses accelerate creating their business-critical workflows to rapidly meet customer expectations.Marketing Technology News: Zeno Media and ADORA Cooperate on Strategic Marketing and Mobile App Content for Diaspora ListenersCleo Integration Cloud – Spring 2019 Release HighlightsCleo Integration Cloud is a single-platform ecosystem integration solution available as a service in public and private cloud deployments that enables companies to connect, transform, integrate, orchestrate, and analyze end-to-end business processes, such as order-to-cash and procure-to-pay, across internal and external ecosystems of applications, systems, marketplaces, and trading partners. Highlights of the latest release include:Smart Integrations™: Cleo’s latest release enhances an organization’s capability to optimize end-to-end business processes by using Cleo’s Smart Integrations – prebuilt or templatized workflows that enable organizations to rapidly onboard applications by automating multi-enterprise integration components of critical end-to-end business processes such as order-to-cash, procure-to-pay and many others.Persona-based insights: Real-time visibility of content and business context for a variety of internal and external user personas. Cleo Integration Cloud provides an easy way to consume integration workflow data without needing to create custom reports or manually collect data from multiple systems to get consolidated views – regardless of a user’s role.Executive teams get a global view of all revenue-generating transactions in a single, consolidated dashboard to optimize and uncover new growth opportunities.Line-of-business managers can onboard trading partners faster, assess the health of existing relationships quickly, and proactively act on errors through “one-click” transaction reprocessing.Integration specialists and technical teams can easily manage the key revenue driving integrations for the organization, with the ability to view, interact, and manage end-to-end integrations that connect business partners, applications, and data to their internal enterprise ecosystems.Customers, partners, and suppliers can now be given access to transaction data directly in the Cleo Integration Cloud platform. The intuitive user experience enables proactive issue resolution and centralized exception management visibility – making Cleo Integration Cloud the industry’s first integration platform supporting ecosystem enablement and accelerating collaboration for external constituents. Application integration connectors: Cleo has added a host of new application connectors designed to accelerate time-to-value by automating key parts of the order-to-cash or procure-to-pay processes. WooCommerce, SAP S/4 Hana Cloud, and others are the latest additions to Cleo’s expansive connector library. Such connectors further improve a company’s ability to quickly integrate end-to-end business processes with off-the-shelf support for e-commerce, payments, finance and ERP applications that span multi-enterprise ecosystems.Marketing Technology News: Adaptive Ad Systems Completes Installation of New Ad-Insertion Equipment on National Cable TV Systems Adds 40,000 Additional SubscribersThe Ecosystem Integration ImperativeA modern approach to business, ecosystem integration prioritizes the designing, deploying, operating, and optimizing of end-to-end processes between internal and external systems, customers, and partners that drive core revenue generation. The latest updates to Cleo Integration Cloud further underscore the value of an “outside-in” approach to understanding how and where value can be created for businesses in any industry in which order-to-cash, procure-to-pay, and other end-to-end processes are critical for growth.What Cleo customers get from these enhanced capabilities, then, are more predictable business outcomes, better trading partner relationships, and the ability to provide better experiences for all stakeholders, inside and outside the company. Cleo customer Charlie’s Produce, the largest independent west-coast wholesale produce distributor, was looking to modernize its legacy solutions and better serve its customers and vendors.Charlie’s Produce EDI Analyst Louie Brothers said the company was looking for a better way to handle non-EDI transactions and speed up trading partner onboarding. That’s when it migrated its B2B integration to Cleo Integration Cloud. “By partnering with Cleo, we were able to migrate trading partners from our legacy system to the cloud and can onboard new partners more quickly,” he said. “We can now accept and transform almost any data format, and we have real time visibility into all data transactions. Cleo Integration Cloud provides the scalability, reliability, and 24x7x365 support to ensure we are accelerating end-to-end business processes and proactively meeting all new and existing customer requirements.”Jason Bloomberg, president of Intellyx, an industry analyst firm familiar with Cleo’s offerings, said, “Cleo offers pre-built core business processes like order-to-cash and others, thus giving its customers a straightforward approach to optimizing their core process while solving both B2B and internal integration problems.”Cleo CEO Mahesh Rajasekharan highlighted the need for businesses to deliver top quality unified commerce experiences, especially as manufacturers, retailers, and other organizations adopt new sales channels, expand their reach, and continue to compete with the “Amazon effect.”Marketing Technology News: Leading Associations Turn to ON24 for Member Engagement and Revenue Growth“All told, our latest release of Cleo Integration Cloud is packed with new capabilities and is without question our most innovative to date,” Rajasekharan said. “Our focus on user experience for internal and external personas enables Cleo customers to deliver unified commerce in ways that create value throughout their ecosystem. They’re effectively able to rise up and meet the challenges and opportunities that the Amazon effect has created for every industry, and they’re providing experiences that not only meet but exceed the expectations of all their key integration process stakeholders.” Cleo Integration Cloud Enhances E-Commerce Integration Capabilities to Deliver Seamless Ecosystem Experiences Business WireJune 24, 2019, 6:38 pmJune 24, 2019 CleoCleo Integration Cloude-commerce innovationsecosystem integration softwareMarketing TechnologyNews Previous ArticleCloudscene Launches Enterprise Tool to Find Cloud Connectivity Routes WorldwideNext ArticleWPP and iHeartMedia Launch ‘Project Listen’
GetResponse Expands Turnkey Marketing Platform with Powerful Webinar, eCommerce, Online Payments, and Social Ad Integration Capabilities Business WireJuly 2, 2019, 2:09 pmJuly 2, 2019 ecommerceemail marketingGetResponseNewsSocial Ad IntegrationTurnkey Marketing Platform Previous ArticleConversocial Promotes Ido Bornstein-HaCohen to Chief Executive OfficerNext ArticleVonage and Freshworks Enhance Customer Experience Via Multichannel Communications Integrates with Facebook, PrestaShop, Square, and WooCommerce to Strengthen Inbound/Outbound Marketing PlatformGetResponse, the global innovator in digital and email marketing, announced that its all-in-one marketing platform now features enhanced webinar and e-commerce capabilities, a new online payments gateway, and direct integration with social ads.Since GetResponse is a complete inbound and outbound marketing platform, customers can centralize, manage and analyze integrated campaigns using advertising, email, landing pages, social media, webinars, and e-commerce. This results in stronger campaign performance while saving customers time and the cost of having to purchase separate marketing solutions.The new webinar capabilities are the result of extensive development efforts to further enhance the platform. The fully responsive webinar layout features a fresh modern design that delivers supreme audio and video with support for HD streaming, advanced chat and Q&A management, recorder templates, livestreaming on Facebook and YouTube, and customizable calls to action.Marketing Technology News: Digital Communication Tools Leave Many Workers Feeling Squeezed out by Tech-Savvy ColleaguesAdditionally, GetResponse has strengthened its integration with industry leaders including PrestaShop and WooCommerce for e-Commerce, Square for secure online payments, and Facebook for ad integration. These features are directly in GetResponse, enabling customers to easily identify their target audience and create and execute marketing campaigns from a centralized marketing platform.“GetResponse continues to stay one step ahead of the needs of its customers and today’s news of its increasingly more powerful marketing platform further demonstrates their commitment to making it easy to attract, engage and convert customers,” said Ian Cleary, CEO, Razor Social.Marketing Technology News: Selligent Marketing Cloud Study Reveal Digital Marketers Struggle to Deliver Consistent Omnichannel ExperiencesGetResponse customers that want to take advantage of the platform’s new capabilities can log on to their account and select the tools they need. For Facebook ads, users simply upload their ad, select their audience and budget and GetResponse does the rest. The advanced analytics capabilities make it easy to monitor progress and results. Additionally, GetResponse offers new customers a free 30-day trial.“Building on the success of our new Autofunnel offering, we’re delighted to continue to expand our platform’s features,” said Daniel Brzezinski, COO, GetResponse. “These new features provide marketers with an even more powerful turnkey solution for attracting, engaging and converting customers.Marketing Technology News: Aprimo Recognized as Winner for 2019 Microsoft Media & Communications Partner of the Year
email marketingEmail Testing SoftwareLitmusMarketing Technology NewsNewsPersonally Identifiable Information Previous ArticleQuadrant Audiences Launches Offering Highly-Targeted Audience Insights in Asia PacificNext ArticleTBWA\Media Arts Lab Appoints Ricardo Adolfo as Executive Creative Director for Japan and Korea Litmus Adds Cloud Storage Integration with Dropbox, Google Drive, and Microsoft OneDrive PRNewswire9 hours agoJuly 23, 2019 Award-Winning Email Platform Now Imports HTML Email Design Files from Leading Cloud-Storage Solutions, Saving Time and Eliminating Errors for Email MarketersLitmus, a leader in email marketing and analytics, announced several new updates to its email platform, including the ability to import email design files from leading cloud storage solutions, expanded privacy protections, and enhancements to custom email tracking. The company also announced that its platform was recently named Spring Leader 2019 by G2 Crowd in the category of Email Testing Software, receiving positive user feedback and above-average scores for both ease of setup and ease of use.“We continue to expand the capabilities of the Litmus platform to deliver an integrated and best-in-class email marketing solution for our customers,” said Richard Yu, senior vice president of product, Litmus. “These new collaboration features and enhancements make it even easier for our customers to efficiently design and test their email campaigns, and to gather critical insights from post-send analytics.”“At Dropbox, it’s our priority to bring content, tools, and teams together, by organizing your content, bringing context to your work, and giving everyone a place to get work done,” said Abhishek Lahoti, business development executive at Dropbox. “Email is a core communication tool for most marketing organizations, so we’re pleased to partner with Litmus to enable marketers to collaborate more efficiently and execute effective campaigns faster.”Marketing Technology News: James Liu Appointed to Board of Directors of Opera LimitedThe Litmus platform and the new features span the full email marketing cycle—from pre-send design to testing and post-send analytics. The new features, as well as recently announced accessibility functionality, make marketing campaigns more inclusive and extend the value of the Litmus platform while maintaining its hallmark ease of use.Cloud Storage IntegrationLitmus users can now import their hypertext markup language (HTML) email files from popular cloud file storage solutions such as Dropbox, Google Drive, and Microsoft OneDrive. By importing these directly into Litmus, users save time and avoid copy-and-paste errors. The import feature streamlines workflow at several steps along the way, including Builder, Proof, and Checklist — and ensures users are always working with the latest files. Review and approval cycles are simplified, and testing checklists are quickly created without the need to switch between platforms.Privacy Protections and Custom TrackingMarketers can now protect subscribers’ personally identifiable information (PII) while still gathering actionable insights via meaningful tags and parameters. The new functionality enables users to disable email fields that collect PII and replace those with unique tracking codes for every email, along with defined campaign timeframes and expiration dates. This enables Litmus users to track email metrics at the subscriber level and better identify which emails are making the biggest impact.Marketing Technology News: Adobe Survey Says That Voice and Screen Combined Are the FutureG2 Spring Leader AccoladeThe G2 Leader badge is based on independent tech reviewers who have identified Litmus as a leading email marketing and testing solution. Litmus achieved the highest satisfaction scores in its product category, with above-average scores for both ease of setup and ease of use. The satisfaction rating is derived from independent and authentic user reviews, factoring in multiple rankings across product features, administrative services, and Net Promoter Score (NPS). G2 applies a unique algorithm to each review, analyzing and weighting reviews in terms of popularity, thoroughness, and age. Products in the leader quadrant are rated highly by G2 Crowd users and have substantial market presence scoresMarketing Technology News: OpenText Automates Invoicing for Rosneft Deutschland
Reviewed by James Ives, M.Psych. (Editor)Dec 6 2018Children’s Hospital of Philadelphia (CHOP) celebrates a pivotal moment in medicine: approval by the European Commission (EC) of LUXTURNA® (voretigene neparvovec), the first and only gene therapy for patients with an inherited retinal disease, last month. This also makes LUXTURNA the first gene therapy for a genetic disease that has received regulatory approval in both the U.S. and European Union (EU).The EC approved LUXTURNA, a one-time gene therapy for the treatment of vision loss due to inherited retinal dystrophy caused by confirmed biallelic RPE65 mutations, in pediatric and adult patients who have sufficient viable retinal cells. RPE65 -mediated inherited retinal disease is a progressive condition that leads to total blindness in most patients.The authorization is valid in all 28 member states of the EU, as well as Iceland, Liechtenstein and Norway. In December 2017, the U.S. Food and Drug Administration (FDA) approved LUXTURNA for use in patients in the U.S.”The European Commission’s approval of LUXTURNA highlights the vital role of pediatric research in developing breakthrough cures,” said Bryan Wolf, MD, PhD, Chief Scientific Officer and Chair of the Department of Biomedical and Health Informatics at Children’s Hospital of Philadelphia. “The research conducted as a collaborative effort between CHOP’s Raymond G. Perelman Center for Cellular and Molecular Therapeutics (CCMT) and investigators at the Perelman School of Medicine at the University of Pennsylvania laid the groundwork for this revolutionary gene therapy, which was developed and is now manufactured by Spark Therapeutics. Today, we are thrilled to see LUXTURNA approved as a therapy for children and adults outside the U.S.”Related StoriesGuidelines to help children develop healthy habits early in lifeResearchers identify gene mutations linked to leukemia in children with Down’s syndromeRevolutionary gene replacement surgery restores vision in patients with retinal degenerationCHOP founded Spark Therapeutics in 2013 in an effort to accelerate the timeline for bringing new gene therapies to market. Spark’s mission, to create a world where no life is limited by genetic disease, was to build on the foundational research conducted over a multi-year period by the CHOP and Penn Medicine teams.Beginning in 2000, the initial research for LUXTURNA was conducted by Jean Bennett, MD, PhD, F.M. Kirby professor of Ophthalmology at the Perelman School of Medicine at the University of Pennsylvania’s Scheie Eye Institute, and Albert M. Maguire, MD, a professor of Ophthalmology at Penn’s Perelman School of Medicine and an attending physician at CHOP. Bennett and Maguire joined forces with then-CHOP researcher Katherine A. High, MD, a gene therapy pioneer who directed the CCMT and who is now Spark’s President and head of research and development. Dr. Maguire served as a Principal Investigator of the therapy’s clinical trials.In the U.S., the gene therapy is currently administered at 10 treatment centers by leading retinal surgeons who receive training provided by Spark Therapeutics on the administration procedure.In January 2018, Spark Therapeutics entered into a licensing and supply agreement with Novartis covering development, registration and commercialization rights to LUXTURNA in markets outside the U.S. Upon the transfer of the marketing authorization from Spark Therapeutics to Novartis. Novartis can commercialize LUXTURNA in the EU/EEA. Novartis already has exclusive rights to pursue development, registration and commercialization in all other countries outside the U.S., and Spark Therapeutics will supply the gene therapy to Novartis.Source: https://www.chop.edu/news/children-s-hospital-celebrates-european-commission-approval-first-its-kind-gene-therapy
Film industry eyes Internet future at Venice fest If you like independent, art-house films or other specialised movies, you may have heard of the Romanian comedy-drama Sieranevada, which was released in 2016. The film was formally premiered as part of the main competition programme of the prestigious Cannes Film Festival and was subsequently shown at other international film festivals, including Toronto, New York and London. Due to its success on the festival circuit, Sieranevada was reviewed by 48 international film critics, and received a positive rating from 92% of them. Among these were UK-based trade journals, such as Sight and Sound and Screen International as well as mainstream newspapers The Guardian and The Telegraph. But while this publicity generated audience interest in the film, it has yet to secure distribution that would allow UK audiences to actually watch the film – it’s not in cinemas, on DVD/Blu-ray, nor on online video-on-demand platforms (VOD).The development of VOD has provided new opportunities for films to reach audiences. In particular, specialised films with traditionally limited distribution opportunities have taken advantage of this development. But are online audiences presented with an endless choice? Not really. So why is this?The digital film revolutionIn the mid-2000s, digital utopians such as Chris Anderson were already arguing that an endless choice of specialised and niche content would become available to online audiences. And more than a decade later, it’s true that distribution opportunities have increased for such content in the online market. Film audiences are able to browse through catalogues on transactional VOD platforms such as Amazon Video, Microsoft and iTunes where they can find tens of thousands of films. Provided by The Conversation Why can’t we get everything?In the film business, sales companies have an important role to play in the process of enabling access for films because they negotiate distribution deals with a range of distributors in international markets. But if sales companies are unable to sell distribution rights, they retain control over the distribution and release of those films.The development of the online market, in this respect, has opened up opportunities for them to work directly with VOD platforms or with content aggregators, who work as intermediaries between rights holders and VOD platforms. Examples of such content aggregators include The Movie Partnership, Juice Worldwide and Gunpowder & Sky.For instance, the comedy-drama Dreamland (2016), directed by Robert Schwartzman, premiered in the US Narrative Competition of the Tribeca Film Festival. The US sales company FilmBuff (now named Gunpowder & Sky) acquired worldwide distribution rights. In the UK market, the film was not released in cinemas or on DVD or Blu-ray, but FilmBuff made it available in the online market through direct connections with Microsoft and iTunes rather than via a UK distributor.Despite such opportunities, sales companies do not always work with content aggregators or directly with VOD platforms to make specialised films available if they are not picked up by distributors. Making films available online requires organisational effort and a low-cost investment in digital formatting, but returns on investment can be very modest. That explains why some films remain inaccessible to audiences – as demonstrated for the UK market in the table below. This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. A selection of films released by distributors in the UK market. BFI weekend box office figures, IMDb, Amazon, Microsoft, iTunes, Author provided Endless choiceThe politics behind the process of providing access to specialised films ultimately affects producers and audiences. In the new digital economy of attention, producers demand wider distribution for their films, while audiences demand endless choice.This issue needs to be resolved. First, it needs to be addressed in film industry discussions between film producers and sales companies. In particular, sales companies should make a stronger commitment to making films available on transactional VOD platforms.Second, policymakers can intervene in the process of making specialised films available online. Public funding agencies, such as the British Film Institute (BFI) in the UK, provide substantial financial support for the production of specialised films. They can provide more distribution incentives to support cultural diversity in the online market for films in the UK. This would help to support greater cultural diversity, democratisation of access to films and enhancement of consumer choice. While cinema goers have always had limited options when it comes to the number of screens they can see their favourite art house movie on, the internet era was supposed to bring with it an endless choice. But what is becoming clear is that this utopian dream is still far from being realised. But there is still a significant proportion of films that remain inaccessible for audiences, even if – like Sieranevada – they have been selected for prestigious international film festivals. This article was originally published on The Conversation. Read the original article. Explore further Number of specialised films released in the UK market. BFI weekend box office figures, Amazon, Microsoft, iTunes, Author provided What is available?In an effort to identify the proportion of well-regarded specialised films that reach audiences in the UK market, I analysed a sample of 119 such films shown at prestigious European and US film festivals in 2016. My analysis in the graphic below confirms that the online market creates distribution opportunities for a greater number of films than the theatrical cinema and DVD/Blu-ray markets:88 specialised films (74%) were given an online release on Amazon, Microsoft or iTunes71 specialised films (60%) were given a DVD/Blu-ray release61 specialised films (51%) were given a theatrical cinema releaseBut while access to specialised films has increased, 26% of specialised films remain inaccessible for audiences on any format. That is a remarkably high percentage – given that it is relatively easy to secure online access for films. My analysis includes a sample of specialised films selected for some of the most prestigious festival programmes, but it is likely that online availability is more limited among specialised films selected for less prestigious competitions. So why can’t online audiences see any film they want? It’s to do with the way the industry works. Credit: Shutterstock Citation: Video-on-demand and the myth of ‘endless choice’ (2018, August 16) retrieved 18 July 2019 from https://phys.org/news/2018-08-video-on-demand-myth-endless-choice.html Example of Amazon’s transactional VOD platform as of July 6, 2018 (Amazon’s catalogue includes 50,000 films). Credit: Amazon.co.uk, Author provided
Revellers sprint near bulls and steers during the running of the bulls at the San Fermin festival in Pamplona, Spain, July 12, 2019. REUTERS/Susana VeraPAMPLONA, Spain (Reuters) – One man was gored and at least four other people were sent to hospital with injuries following the sixth day of the running of the bulls at the San Fermin festival in the northern Spanish city of Pamplona, the Red Cross said on Friday. Each morning at 8 a.m. (0600 GMT) between July 7 and 14 as part of the week-long festival thousands line the streets of the medieval city to take part in the centuries-old tradition of running with the bulls. In the 875-meter chase through the narrow streets of the city a half dozen, specially bred, aggressive bulls, led by six larger, more docile steers race from their pen to the city’s bull ring as runners dodge horns and stampeding hooves. Friday’s run lasted just two minutes and 18 seconds, though most runners sprint just briefly before being overtaken by the herd. The bulls are later killed in the bull ring by matadors. Reporting by Susana Vera; writing by Paul Day; editing by Jason NeelyOur Standards:The Thomson Reuters Trust Principles.
Defence Minister Nirmala Sitharaman – THE HINDU COMMENTS Defence Minister Nirmala Sitharaman on Tuesday sought to turn the tables around, blaming the previous Congress-led UPA regime for keeping State-run Hindustan Aeronautics Ltd (HAL) out of the Rafale fighter jet deal.The Congress has been accusing the Narendra Modi government of ignoring the public sector unit in the manufacture of the combat aircraft, and favouring the Anil Ambani’s Reliance Defence.Sitharaman claimed the price negotiated for the Rafale by the Modi government was nine per cent cheaper than the UPA deal.“One of the things that did not happen during the UPA was that between Dassault Aviation and HAL they could not agree on production terms. That is why they could not go together. So that speaks for which government failed in terms of getting them together,” said Sitharaman, speaking at an interaction organised by the Indian Women’s Press Corps on Tuesday.Sitharaman was responding to questions based on Congress leader and former defence minister AK Antony’s allegations that if the UPA deal wasn’t cancelled by this government, HAL would’ve acquired the state-of-the-art technology through the transfer of technology and would’ve gained experience to manufacture fighter aircraft.“The previous government could have done anything to strengthen HAL’s offer to ensure that HAL’s terms were appealing enough for Dassault to conclude the deal with it. So the entire issue of HAL not being chosen happened during there time. “You (UPA) have not taken care of HAL. You have not made the terms appealing enough for HAL to bid successfully with Dassault. You have not finalised buying of Rafale aircraft for depleting squadron of IAF,” she said, stressing that questions should be posed to the Congress on HAL.The Congress has accused the Modi government of causing a loss of ₹41,000 crore to the public exchequer by purchasing Rafale aircraft from the French government with the same configuration at thrice the price.Responding to allegations on the pricing front, the Minister said, “We have responded saying your basic price and the basic price that I am getting at, when compared with all the escalation and other things, is 9 per cent cheaper.” Defence Minister claims Modi govt’s procuring the jets 9% cheaper Published on ministers (government) September 18, 2018 COMMENT SHARE SHARE EMAIL SHARE defence