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All You Courts Hispanic Market With Custom Magazine

first_imgTime Inc.’s All You is looking to increase its penetration into the Hispanic women’s market with a multipoint holiday campaign. The magazine, aimed at practical, price-conscious consumers, is publishing a 12-page custom insert in the December issue, along with several mobile, social and digital components that will run through the first week of January.Diane Oshin, group publisher for All You, says the magazine’s audience is 11 to 12 percent Hispanic right now, trailing the overall population by 4 to 5 percent. She’s hoping to narrow that gap with this effort.”We thought we were doing a really good job in serving this market,” Oshin says. “If you look at our visuals—digitally, in the magazine, in any books, anything—you will see quite a diverse picture of women.” “[But] it was not doing the job,” she continues. “We recognized that it was not just about being inclusive visually. You needed to have the voice and the cultural cues of a Hispanic or Latina community.”The special issue is incorporating that voice and those cultural cues by turning to notable Latina bloggers for content—a community-driven content strategy that’s falls in line with the traditional editorial featured in All You.Oshin also noted that their research has shown high mobile and social penetration among Hispanics in the magazine’s target market. As such, they’ll have Latina contributors participate in Twitter chats and will highlight content (and the campaign’s sponsor, Nestlé) in multiple positions on the mobile site.See Also: All You Launches M-Commerce Pilot Program While All You will publish the content in English, Nestlé’s ultimate aim is to drive traffic to a Spanish-language site*, El Mejor Nido (“The Best Nest,” in English). Is that a conflicting goal?”Our marketers make their own decisions about that representation,” Oshin says. “We were quite diligent about whether we wanted this to be in Spanish or English, and everything that we learned about the community, even in homes where they’re bilingual, they [read in English]. We have so many young consumers and moms, and it’s a next generation that is much more acculturated than the prior generation of Hispanics. We took a forward-facing perspective and wanted to be sure we were going to be relevant with these young moms moving ahead.”All You will distribute 380,000 copies of the special issue to a mix of qualified subscribers and newsstands in key Hispanic markets.The magazine has seen total circulation rise steadily since 2008, currently standing at more than 1.5 million subscribers, per the Alliance for Audited Media. Ad pages have fallen since then though (as they have throughout the rest of the industry), dropping 5.6 percent year-over-year for the first three quarters of 2013, according to PIB. A spokesperson from All You says the magazine is up 6.05 percent in November however, and expects a 25-percent bump in December.*Editor’s note: Neslé also does provide an English-language version of the site, at elmejornido.com/en.last_img read more

Samsung Galaxy S10 Plus renders show what the InfinityO display may look

first_img Now playing: Watch this: See it $899 4:00 $899 Samsung’s S10 reportedly features 5G, huge screen How To • How to take badass car photos with your Galaxy S10 Plus CNET may get a commission from retail offers. See It See It The images show the device boasting six cameras total. There are four rear cameras and two cameras on the front. The front cameras are especially interesting because they are placed off-center and show through a cutout in the display. We’ve seen this display before advertised as Samsung’s Infinity-O design, which is rumored to replace the Infinity Display that first appeared on the Galaxy S8.Other rumored specs for the Galaxy S10 Plus include:6.4-inch curved edge AMOLED displayQHD screen resolutionIn-display fingerprint sensorA new version of Samsung’s face unlock3.5mm audio jack and USB-C portQualcomm Snapdragon 8150 or Exynos 9820 chip (depending on market)3,700mAh batteryThe images also show the phone in Samsung’s new Ice Blue color, which recently debuted on the Galaxy S9, Galaxy S9 Plus and Note 9.Samsung declined to comment. Mentioned Above Samsung Galaxy S10 (128GB, prism black) $899 Best Buy Abt Electronics Tags With the Samsung Galaxy S10 expected in the beginning of 2019, rumors and unofficial renders of the phone are starting to trickle in.The latest renders of the larger Galaxy S10 Plus come courtesy of 91Mobiles in conjunction with tipster OnLeaks. OnLeaks has published several renders of rumored phones before their release, but this report should still be taken with a grain of salt until we see the real thing. See It $899 Samsung Galaxy S10 Review • Galaxy S10 review: As good as the S10 Plus, in a smaller package Phones null Share your voice 0 News • Samsung Galaxy S10: The 7 best deals right now So… Let me start all over again… Now THIS IS (still) your very first and early look at the #Samsung #GalaxyS10 Plus! (updated official looking 5K renders + 360° video) on behalf of @91mobiles -> https://t.co/oED66jddR2 Cheers! 😙 pic.twitter.com/WSybUEuElf— Steve H.McFly (@OnLeaks) December 4, 2018 Sprint Rumors Samsunglast_img read more

Why road accidents

first_imgThe daily Prothom Alo in association with non-government organisations Brac, Nirapad Sarak Chai (‘We demand Safe Roads’) and the Centre for the Rehabilitation of the Paralysed (CRP), organises the roundtable on ‘Effective measures needed to stop road accidents.’Growing pressure on roads due to shrunken waterways and neglected rail communications is mostly responsible for the increasing numbers of road accidents.Speaking at a roundtable on Monday, professor Moazzem Hossain, director of the Bangladesh University of Engineering and Technology (BUET)’s Accident Research Institute (ARI), said in the past few decades, the pressure on roads has increased tremendously as 70 per cent of the people travel by roads and 75-80 per cent of cargo is transported by roads at present.The daily Prothom Alo in association with non-government organisations Brac, Nirapad Sarak Chai (‘We demand Safe Roads’) and the Centre for the Rehabilitation of the Paralysed (CRP), organised the roundtable on ‘Effective measures needed to stop road accidents.’Moazzem Hossain said all concerned persons, including drivers, transport owners and pedestrians, must be aware of road safety to reduce the accidents.He said the BUET institute has submitted two projects to the government to improve road safety.The projects will primarily take care of speed-check on highways and setting up driving schools across the country.Addressing the roundtable, he also said the speed-check will help identify drivers of the speeding vehicles while the proposed school will help produce skilled drivers.Renowned movie star Ilias Kanchan, chairman of Nirapad Sarak Chai, said in the last two and half decades, the number of road accidents had significantly been reduced.“In 2012, a total of 8000 persons were killed in road crashes, but the number of deaths was reduced to 5000 in 2016 due to awareness initiatives,” he said.Ilias Kanchan said prior to 2011, there were more than two hundreds ‘black-spots’ on the highways. With the help of Bangladesh Road Transport Authority (BRTA), the number of these ‘black-spots’ has now been reduced to 65.He also said that local people’s representatives and politicians have made the process difficult for the authorities to bring the culprits to book.BRTA former chairman Mohammed Ayubur Rahman Khan said, though nearly 10 per cent drivers did not comply with the traffic rules, they are not the sole catalysts to the indiscriminate road accidents.“The engineers who create the black-spots on roads,the committee members who give licences to unskilled drivers and the authorities who certify unfit vehicles are equally responsible for the road accidents,” he added.He also said the most important thing is awareness. If the owners themselves are aware and guide their drivers, road accidents will significantly decrease.Awareness is the key to stop the road crashes, he added.Valerie Ann Taylor, founder of the Centre for the Rehabilitation of the Paralysed (CRP), said the number of deaths by being strangled by scarves (urna), is on the rise.Valerie Ann Taylor, who treated 45 cases of this kind, said, “If we counsel our relatives about this when they were going out, these accidents may be prevented.”Dilu Rikoba, whose only daughter was killed and husband and son seriously injured in a road crash, said, “I’ve lost my daughter and I can still feel her presence. Now my question is how much more news of such deaths of daughters do I have to witness in my life?”She urged the government to take quick initiatives to reduce the number of the casualties.Dhali Al-Mamun, who is one of the survivors of the accident in which famous film director Tareque Masud and journalist Ashfaque Munier Mishuk died, said corruption and mismanagement are behind every road accident.“I would call this a planned murder.”“I thinkthe case filed in connection with the incident is a wakeup call for all of us,” he added.Khandakar Enayet Ullah, general secretary of Dhaka Bus Owners Association, said, “We are usually blamed for every incident. But, many of the owners like me are working in this regard though the number is few.”He also said the over-speeding and over overloaded vehicles are considered prime causes behind road accidents.“I think the poor conditions of roads and traffic signals are also responsible for the road accidents.“Not only owners, but are the other government authorities involved with the process are responsible, as well,” he added.He also said the number of illegal vehicles – CNG-run local transports and three-wheeler –on highways is on the rise that is a key factor for accidents on highways.BRTA director Mahbub-E-Rabbani said, extra hours on the road for drivers and their lack of education also contribute significantly to road accidents.“Driving is very complex thing. A driver must keep in mind simultaneously some engineering and scientific aspects while he is driving a vehicle. Most of the drivers do not understand all this due to their lack of formal education,” he added.Educated people do not feel encouraged to work in the sector.Mohammed Atiqul Islam, deputy inspector general (DIG) of the Highway Police, said, “We conducted a study to find out causes behind increasing road accidents during Eid.”Among 18 causes, unawareness about road safety and roadside markets top the list, he added.He said Japan was faced with the problem in 1960s. But using the road safety awareness tool they had reduced number of accidents by 50 per cent.“If we can transform our mindsets towards the idea of safe transportation and if the authorities take it seriously, accidents will significantly be reduced in the near future.”Esha Chowdhury, director of operations, Traumalink, that provides emergency support to road accident victims, said, “It is a terrible situation. Our organisation provided medical assistance to 150 road crash victims since 22 August this year.”Brac Road Safety Programme director Ahmed Najmul Hossain told the roundtable that awareness about road safety has been increased more than any time in the past.He said, “We have developed a national action plan following the United Nations’ ‘Decade of Action for Road Safety 2011-2020programme’.”He urged all the stakeholders to help bring the action plans into force.He also said women are mostly victims of the road accidents. “Thus we have included gender issue to the road safety guidelines.”Not mentioning the brand name, he also said there are huge numbers of vehicles of a certain automobile brand was rated ‘0’ by an UN agency, are running on our roads.“Thus, we should be very careful about vehicle rating while permitting new vehicles,” he added.Prothom Alo editor Matiur Rahman also addressed the roundtable, moderated by Prothom Alo associate editor Abdul Qayyum.last_img read more

European Parliament concerned at state of human rights in Bangladesh

first_imgEuropean Parliament concerned at state of human rights in BangladeshThe coming election in Bangladesh poses as the country’s last chance to determine the course of its democracy and rule of law. However, abuse of power and the crackdown on the media, human rights activists, critics of the government, lawyers and the civil society, as well as extrajudicial killings, enforced disappearances and abductions are a cause of concern.These views were expressed at the debate on Bangladesh’s human rights situation held at the European Parliament on Thursday in Strasbourg, France. A draft resolution was adopted at the end of the debate by the parliament members, calling upon all political parties in Bangladesh to take part in the election. They also called for an amendment of the digital security act.During the discussion, Austrian politician Josef Weidenholzer said that the election to be held at the end of the year in Bangladesh was important for the country. If the situation deteriorated, this would have an impact on Europe too. He highlighted the escalating oppression and repression of civil society, political activists and human rights activists in Bangladesh, also mentioning that there were reports of extrajudicial killings, mass arrests and enforced disappearances. The media too was under threat, he said.Weidenholzer said that opposition leader and BNP chairperson Khaleda Zia would not be able to contest in the coming election and that the party supporters maintained that she was imprisoned in politically motivated cases filed against her. He called upon the Bangladesh government to create an environment conducive to the election, where people could express their views freely and cast their votes in free and fair polls.British politician and member of the European Parliament Charles Tannock said that there was development in many sectors in Bangladesh, but the state of human rights was deteriorating, as was evident in the arrest of photographer Shahidul Alam.British politician Sajjad Karim said, there was a lot to be done for the improvement of democracy and human rights in Bangladesh.Another speaker said that if the coming election was not inclusive and peaceful, Bangladesh’s democratic continuity would be hampered.The people and the government of Bangladesh were lauded for their constructive role in accepting Rohingya refugees from neighbouring Myanmar. However, it was also said that the repatriation of the refugees should only take place in conditions for a safe, dignified and voluntary return.EEU commissioner for humanitarian aid and crisis management Christos Stylianides said that EEU had long been expressing concern about Bangladesh human rights situation. Journalists and students in Bangladesh were under attack. The digital security act curbed the freedom of expression and freedom of the press. He called for a transparent, neutral and inclusive election and also called upon the government to ensure a safe environment for the polls.At the end of the debate, the European Parliament drew up a draft resolution regarding Bangladesh, expressing serious concern about human rights in the country, including the crackdown against media, students, human rights activists and the political opposition. It called upon the media to conduct independent investigations into reports of extrajudicial killings, enforced disappearances and excessive force, including the disappearance of former ambassador Maroof Zaman and Mir Ahmad Bin Quasem.The draft resolution called for the immediate release of photographer Shahidul Alam, amendment of the digital security act, abolition the death sentence, reforming the labour laws, removing the clause allowing marriage under 18 in ‘special circumstances’, ensuring safe and dignified repatriation of Rohingyas, identifying challenges to human rights and resolving these challenges.last_img read more

DIG Mizan to be brought to book says home minister

first_imgDIG Mizanur RahmanHome minister Asaduzzaman Khan on Tuesday said that the process is underway to take action against suspended deputy inspector general (DIG) of police Mizanur Rahman.”No one is above the law. He has already been suspended,” UNB quoted the minister as saying.He was talking to reporters after a function marking the signing of the annual performance agreement of the security services division under the home ministry.A private TV channel reported recently that Mizan gave Tk 4 million to Anti-Corruption Commission (ACC) director Khandaker Enamul Bashir to get clean chit in a corruption case.DIG Mizan was an additional commissioner of Dhaka Metropolitan Police (DMP). He was withdrawn on 9 January last year following the allegation of threatening a female news presenter of a private television channel.He had also reportedly married a woman forcibly and tortured her. Mizan allegedly picked up the 25-year-old woman in July 2017 and forcibly married her.He had also implicated her in a false case whereby she was arrested and remained in jail for three weeks.About the missing nephew of former state minister for home Tanjim Ahmed Sohel Taj, the home minister said Sohel Taj called him abput the matter. “A general diary was lodged in this regard. I have asked the law enforcement agencies to look into it,” he said.Asaduzzaman said there ate two possiblities. “Someone might have picked him up or he might have gone somewhere. He will be traced no matter where he might be.”About placing an assistant superintendent of police in charge of a police station instead of an inspector, he said once a sub-inspector used to be in charge of a police station. “The country is gpoing ahead. There’s no such decision right now. It is an ongoing process.”The minister expressed the hope that his ministry will achieve more progress in the coming year than in the last.Of the four departments under the ministry, Fire Service and Civil Defence did well, he said, expressing hope that the annual performance agreement will help ensure good governance, transparency and stimulate overall activities.last_img read more

Verizon Celebrates Black History at Reginald Lewis Museum

first_imgVerizon will host a free statewide Black History Month open house, 10 a.m. to 5 p.m., Feb. 28, at the Reginald F. Lewis Museum in Baltimore. During the open house, visitors can explore the museum, visit vendor tables and participate in a full day of fun activities. There will be food, historical presentations, art and crafts, along with educational gifts for the first 200 children. Children also will have an opportunity to win a tablet during Verizon’s special program from noon to 1 p.m. The program will include entertainment, speakers and a special recognition of community leaders and innovators. Visit www. rflewismuseum.org for more information.last_img

JK Spices to focus on exports to tieup with US etailers

first_imgKolkata: Kolkata-based packaged spices major J K Spices is scouting for aggressive overseas opportunities including tie-up with US based e-tailers to expand its market, a top company official said today. “We are looking to grow both in the domestic and overseas markets. We have tied up with Amazon.com and later propose to extend the same with Ebay for the US market. The US Amazon will be be unveiled tomorrow,” JK Spices and Food director (sales & marketing) Vijay Jain said here. Also Read – Rain batters Kolkata, cripples normal life He said along with it the company was also negotiating with a leading seller on Amazon India for the online space in India. The company was optimistic about the US market to tap the huge Indian diaspora. “We are even launching new products exclusively for the US markets,” Jain said. JK Spices has three manufacturing locations in India and all the three units are US FDA approved, he said. The company would also explore Middle East and African markets beside exporting in Japan, Hong Kong and Singapore. JK Spices claimed to enjoy about four per cent of the organised national spices market of about Rs 6,000 crore. JK Spices is leader in the West Bengal market with at least 35-40 per cent market share and had posted Rs 245 crore in FY18′.last_img read more

LS polls Security beefed up around collectorate building in Balurghat

first_imgBalurghat: Ahead of the upcoming Lok Sabha elections, the security in and around district collectorate building here has been tightened.As precautionary measures, the district administration has barricaded around 100 metres adjacent to the collectorate building with temporary bamboo fencing. According to an official source, all poll-related activities will be carried out from the office of district administration. Adequate policemen will be deployed in the area to avoid any untoward incident. According to the guidelines of Election Commission of India, no contesting candidate will be allowed to take out a procession while submitting nomination papers. Also Read – Rs 13,000 crore investment to provide 2 lakh jobs: Mamata”Stress has been given on ensuing free and fair poll in the region. No political party will be given permission for procession from March 28 onwards to April 4. Instructions have been given to police to check the entry of the candidates from the main gate of district administrative building with not more than three vehicles at a time,” said an official. Sufficient Central Reserve Paramilitary Forces will also deploy the area. District Election Officer and district magistrate Deepap Priya P recently conducted a high-level meeting with the police officers and the representatives of various political parties. Also Read – Lightning kills 8, injures 16 in stateA clear message has been delivered through this meeting that the district administration is determined to strictly implement EC norms. The border close to neighbouring Bangladesh is sealed. The candidates can submit the nominations between March 28 and April 4. Balurghat will vote on April 23, the third in the seven-phased Lok Sabha polls. On April 5, the nomination papers will be scrutinised while the last day of to withdraw candidature is April 8. The closing day for campaigning is scheduled on April 21. A total number of 14, 27, 567 people are expected to vote this year. Four major political parties —The Trinamool Congress, the BJP, the Congress and the RSP — are in the fray. Arpita Ghosh will contest once again from Balurghat seat on Trinamool ticket. Ghosh defeated RSP’s Prasanta Kumar Majumdar in 2014 to break the Left citadel. This time, RSP has fielded Ranen Barman, who had won 1996, 1998, 1999 and 2004 LS polls from Balurghat seat while the BJP and the Congress have fielded Sukanta Majumdar and Sadik Sarkar as their candidates. Both Majumdar and Sarkar are new faces.last_img read more