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BBC Spends Millions Luring Kids From Netflix YouTube

first_img Study: Texting While Walking Alters Your GaitNew Jersey pedestrians may get 15 days in jail for texting while walking Stay on target The BBC is investing an additional £34 million ($44 million) in children’s programming in an effort to lure kids away from competing services.Spread over three years, this extra pocket money enables the UK broadcaster to “reinvent” how it delivers content to its youngest audience.It also helps fund an enhanced online platform.The Beeb already offers iPlayer Kids, a free mobile app designed for minors to easily and safely stream their favorite CBeebies and CBBC shows at home or on the go—”just as children now expect,” the firm said.For eight decades, the BBC has produced popular programs for kids—from the 10-minute-long For the Children to Blue Peter to Junior Bake Off. And it will continue to churn out a mix of live-action and animated content using the majority of its £124.4 million budget (by 2019/20).Some £31.4 million of that, however, allows the British Broadcasting Corporation to boost its BBC Children’s online budget, “reflecting the increasing share of children’s media time spent online and the increasing competition for their attention.”“We’re making BBC Children’s fit for the future, maintaining our world-class channels whilst enhancing our online offer to meet the needs of the next generation,” BBC Director General Tony Hall said in a statement.With the advent of smartphones, tablets, and mobile screens, television is no longer restricted to the home. Modern tech-savvy youngsters are catching up with the latest cartoons on Netflix, YouTube, and, in the UK, NOW TV and iPlayer.“Our audience is rapidly changing, and now more than ever we need to keep up,” Alice Webb, director of BBC Children’s, warned on Tuesday.“We’re home to the most popular kid’s TV channels in the UK, but as our audience increasingly move online it’s our job to stay relevant, inspiring and engaging them on whichever platform they choose,” she said.This week’s budget announcement “means that whilst we’ll continue to make exceptional, distinctive public service UK children’s content across all of our platforms, we’ll also be able to develop a more personal online service that meets the evolving needs of our audience,” Webb added.Let us know what you like about Geek by taking our survey.last_img read more