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Tangible Response wins NCH brand response fundraising account

first_imgTangible Response wins NCH brand response fundraising account Howard Lake | 9 June 2008 | News  28 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Consulting & Agencies Individual giving Tangible Response Charity specialist agency, Tangible Response, has won the account for brand response fundraising for children’s charity NCH, in the run-up to its relaunch in September with the new brand identity of “Action for Children”. The launch will be supported by the biggest advertising and brand response campaign that the charity has undertaken, to boost both awareness and a new fundraising push.NCH has had a comparatively low public profile, even though it is one of the ‘big five’ children’s charities with last year’s total income reaching £210 million. It receives only 9% of its income from voluntary sources, with 88% coming from statutory sources. The new brand identity and fundraising strategy is designed to change this, with the aim of doubling its voluntary income.Tangible Response was appointed as NCH’s brand response agency in February 2008. It immediately undertook research and strategic reviews of all NCH donor communications and fundraising, with review recommendations feeding into the rebrand strategy. In preparation for the rebrand launch, Tangible is planning a high profile multi-media fundraising campaign.Paul Handley, Managing Director of Tangible Response says: “The rebrand provides NCH with a perfect opportunity to develop a new fundraising voice based around real and substantiated brand values. It’s a rare opportunity to help reposition a major charity in the fundraising market; and it’s a prime example of branding and fundraising coming together at the off set to make more coherent communication strategies.”www.nch.org.uk About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more