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What makes a great brand?

first_imgIn fact, before attempting to answer this question, it’s probably important to define what, exactly, a brand is? For me a brand is the complete experience and manifestation that a company produces, and how it is then internalized by the consumer. Candidly, that’s a little bit vapid when you consider that piles of business books and courses have been written and conducted to explain what a true brand is. Still, the brand is the experience that a consumer has when it comes to product, price, promotion and place.Now, what brand is truly “great” in your estimation? It’s not always the biggest, the most profitable or the most well known. One could argue that you would need to hit those three mountaintops to be considered “great,” and that’s fair enough. Does size make a brand great? I know many great brands that many of you would question. Some think Apple is a great brand. Many hate it. Same could be said for just about any brand. Still… let’s push on this together: What makes a great brand?Let’s make a list of what makes a brand great… continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Mansion – launches ‘Are You Ready’ campaign for brand new Casino.com

first_imgShare Submit Share Related Articles Following the rebrand and relaunch of its legacy assets Casino.com this March, online gambling group Mansion has announced that it has launched its supporting Casino.com UK TV advertising campaign.The TV campaign ‘We are Ready to Play, Are You?’ will launch on Monday 24 July on selected Sky UK channels.Commenting on the UK campaign, Mansion marketing detailed that it wanted to create an authentic feel and message for its relaunch of Casino.com, one of the oldest online gambling brands.Shelly Suter-Hadad, Mansion’s Managing Director and COO said, “We’ve intentionally veered away from the elitist, VIP vibe or headache-inducing animation that’s commonplace on screen and are bringing something fun and fresh to the table. The concept is the Casino.com party, and everyone’s invited.”In addition, the advert also stars some company employees; the live dealer is Mansion’s Casino Manager Chris Mousdell with three of the walk on parts casino and VIP team members.“This gave the anticipation and company buzz about the advert all the ignition it needed!  We’re really happy with the final creative and are looking forward to seeing the results.” said Faye Morse, Director of Marketing CommunicationsFurther to its TV campaign, Mansion will support the relaunch of Casino.com by executing a complimentary campaign of branded Casino.com London taxis that will run alongside the advert to further reinforce the message.Casino.com – ‘We are Ready to Play, Are You?’ Mansion orders Playtech sports betting upgrade for casino properties June 5, 2020 COVID-19: How the virus is impacting sports events across the globe March 13, 2020 SBTech confident of resuming full client operations following cyberattack March 31, 2020 StumbleUponlast_img read more