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Credit union’s name becomes community art

first_imgLAFCU is celebrating its 80th birthday in a big way.The $630 million asset credit union has transformed a series of six-foot letters representing its name into a community art project.“The artists took it to another level of community involvement and engagement,” says Kelli Ellsworth-Etchison, senior vice president of marketing at the Lansing, Mich.-based credit union. “We’re saying, ‘These are your letters. This is you. You built LAFCU.’”Artists from around Michigan submitted designs. The credit union selected five artists to each paint one of the letters, which are made out of a dense Styrofoam-type material. Themes depicted on the letters range from a photo shoot of LAFCU’s mascot, LAFF-E the Cow, to a representation of the two sides of Lansing—the state Capitol and the community.LAFCU unveiled the completed letters this summer during a jazz and blues concert in downtown Lansing. continue reading » 19SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more