The Federation of European Union Manufacturers and Suppliers of Ingredients to the bakery, confectionery and patisserie industries (Fedima) is to host a ‘business session’ on national bread and pastry promotional campaigns in Europe, at its General Assembly next month.Taking place during the event from 14-17 September, at the Hotel Sheraton Krakow, the session will look to build upon an introduction given by its Spanish and Belgian colleagues last year on promotional campaigns for bread and pastry being run in their countries. It will look at what types of campaigns there currently are in EU member states, best practice advice, the legal considerations, the role of national associations, and how the baking industry can use new methods of communication, such as social media, to promote its products. A choice of workshop sessions on this topic will then follow. To find out more, visit www.fedima.org. A recent report published by the The International Association of Plant Bakeries, showed bread consumption was relatively flat across Europe, and had decreased in a number of EU countries during 2010, including in the UK (down 1%).
RelatedMaria Sharapova Releases Book, Says “Serena Hated Me” – Unstoppable: My Life So FarSeptember 13, 2017In “Features”Maria Sharapova Handed Wild Card Entry Into This Month’s US OpenAugust 15, 2017In “Sports”Maria Sharapova: Five-time Grand Slam Champion Retires From Tennis At 32February 26, 2020In “Featured” Tennis stars Monica Puig and Maria Sharapova have been to Puerto Rico to provide support for victims of the devastating ‘Hurricane Maria’ which hit the Caribbean Island on September 20. The hurricane left close to 50 people dead, many missing and many homeless. Power on the entire Island was also knocked out and about a million people are still without running water following the disaster.Monica Puig who became the small country’s first Olympic gold medalist in any sport by winning the Women’s singles in Rio last year started a fundraising campaign that has raised over £100,000 so far. The money has been used to buy lamps, stoves, propane cylinders, medication and more for the country. Maria Sharapova Sharapova is also donating all profits from her candy company ‘Sugarpova’ through the end of the year.A number of other tennis players also pledged their support for the cause. Grateful for the love shown, Puig said:“It was amazing to see the support from other players and to see how much they really cared about what was going on. I’m the only tennis player from Puerto Rico, so I don’t really have that many people backing me.”Puig and Sharapova helped distribute supplies and visited San Jorge Children’s Hospital in San Juan. The pair shared their journey on Instagram and Puig thanked her fellow tennis player for the support.“Together we helped the lives of thousands of people today and this is just the beginning! Puerto Rico will come back better and stronger from this! Thanks for helping me give them hope and a smile!”
Reigning Ghanaian premier league champions Ashanti Gold are on the verge of signing Liberty Professionals defender Alfred Nelson.The 23 year old defender who captained Liberty Professionals last season has arrived at Obuasi to complete his protracted move to the Miners.However, Nelson before moving to Obuasi was in talks with Hearts of Oak and Aduana stars but the move stalled after the two clubs failed to meet his asking price.“It is true I am in Obuasi now to seal my move to AshantiGold,” he confirmed to Happy FM.“Two teams were in contention but AshGold have won the race and are now halfway through toward sealing the move.”Nelson will therefore be Liberty Professionals fourth player departing the club after Edwin Tuffuor Frimpong, Kennedy Ashia and Karim Alhassan. –